![create content that fosters the growth and engagement of a targeted audience](https://stacedixon.com/wp-content/uploads/2023/07/Objective-2-1-1024x307.png)
Example 1: Content Creation for Targeted UAT Audiences
Lead initiatives and create content assets including media, copy, forms and landing pages for conversion-focused and engagement-focused campaigns across digital advertising and organic channels, email, and SMS to provide value to our audience, build trust and reputation, and lift results. Tools: Google, HubSpot, in-platform analytics tools, Ad Manager platforms, Canva, AI tools, Microsoft Excel, Teams, and Sharepoint.
![](https://stacedixon.com/wp-content/uploads/2023/07/UAT-Targeted-Content-1-1024x576.png)
![](https://stacedixon.com/wp-content/uploads/2023/07/UAT-parents-rfi-1024x498.png)
![](https://stacedixon.com/wp-content/uploads/2023/02/Screenshot-2023-02-21-at-10.38.13-PM-1024x504.png)
![](https://stacedixon.com/wp-content/uploads/2023/07/UAT-FA-Page-1024x501.png)
Video of UAT targeted content examples
Example 2: Content Strategy for GENkids (SIP)
Link: stacedixon.com/student-innovation-project
Within the GENkids Marketing Plan, I have detailed the pre and post launch Content Strategy and Social Media plan, as well as created assets including a website and videos to promote the GENkids app to those who want to find sustainable, environmentally-friendly places, activities, and events near them for their children under 5 years old. Tools: Industry data, Canva, GoDaddy, Figma, Protopie.
![](https://stacedixon.com/wp-content/uploads/2023/07/GENkids-YouTube-1024x602.png)
![](https://stacedixon.com/wp-content/uploads/2023/07/GENkids-App-Video-MAIN-1024x576.png)
Additional GENkids Video Content
Example 3: Content Strategy for LEXE Rolle e-Stroller
Link: stacedixon.com/lexe-rolle-e-stroller
Under the ‘Social Media’ and ‘Content Marketing’ sections in the LEXE Baby Goods Marketing Plan and pitch presentations, I have included the engagement and content strategies, including four blog articles as well as content calendar and assets for my student tech startup project marketing an innovative e-stroller. Tools: Industry data, Canva, Platform data, Search data, SEMrush, Moz, Grammarly.
![](https://stacedixon.com/wp-content/uploads/2023/07/LEXE-SOCIAL-CALENDAR-WEEK-1.png)
![](https://stacedixon.com/wp-content/uploads/2023/07/LEXE-SOCIAL-CALENDAR-WEEK-2.png)