As an experienced Digital Marketing Leader, I have over 15 years experience in leadership positions, developing and managing digital marketing and content marketing strategies. I am focused on generating high-quality leads, sales, customer retention and engagement to help businesses grow exponentially through data-driven marketing approaches.
I am adept with quality control, keeping brand identity and the high level strategy in focus while optimizing results through experimentation and exploration of innovative trends. I am surprisingly creative and analytical. I gain excitement and enjoy driving growth for brands through innovative marketing techniques.
Community Statement:
Personality Profiles
DISC: IC – Appraiser Pattern
Culture Index – Visionary
Enneagram: 8 wing 7 – Non-Conformist
Skills & Proficiencies
- Attribution and Tracking Auditing
- Audience Research and Building
- Branding and Style Guides
- Budgeting (predictive modeling)
- Creative Campaign Ideation and Strategy
- Custom Conversion, Events, and Tag setup
- Design and Content for Organic and Paid Marketing Channels
- Data Analytics and Omni-Channel Reporting
- Data Privacy, Cookies and Compliance
- Digital Advertising and Media Buying
- Content and Copywriting for Ads, Web, Blog and more
- Constituent and Customer Engagement
- Integrations and Workflows Setup
- Email and SMS Marketing and Workflows
- Experiments and A/B Testing for Paid Channels and Email
- Funnel Segmentation for Nurture Targeting
- Hubspot Marketing and CRM Management
- Influencer and Whitelisting Management
- Lead Sourcing and Tracking
- Lead Generation and Nurture Campaigns
- Market Research and Persona Building
- SEO / SEM Strategy
- Social Media and Engagement
- Team Leadership and Personalized Training
- Technical SEO
- Thought Leadership Content Strategy
- UI/UX Design
- Website and Design and Management
- Web and App Wireframing and prototyping/mockups
Software & Tools
Work Experience
Recommendations & Feedback
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