Example 1: Using In-Platform Analytics and Optimization
In addition to standard KPIs, I set up and create custom events including leads, applications, enrollments, registrations and more for paid platforms including Meta Ads Manager, Google Ads, and Bing Ads. I audit and compare data with HubSpot Analytics and Google Analytics to generate insights, clarify attribution, and empower data-driven campaign optimizations.
Video demonstrating use of identifying KPIs through platform analytics
Example 2: Google Analytics; Universal Analytics (UA) & Google Analytics 4 (GA4)
I utilize Google Analytics for KPI reporting to track and compare data against HubSpot Analytics and in-platform ads analytics for campaign optimization. I also managed the transition and entire setup and configuration of UAT’s GA4 property, custom settings, tags, events and conversions, audiences, etc.
Example 3: Using a CRM (HubSpot) for Analytics and Optimization
A a Top HubSpot Tools user, I have built over 50 dashboards (max 30 reports each) to track important KPIs for a wide range of data points and initiatives in order to optimize conversions. I conduct ongoing audits and work to improve data tracking while maintaining compliance and data privacy.
Video demonstrating use of identifying KPIs through platform analytics
