Digital Marketing

University (2019 – Present)

As Digital and Inbound Marketing Manager to Enrollment Marketing Manager developed full-funnel segmentation and development of paid media content that enhanced and expanded reach, strategically segmented and targeted, increased relevance and engagement, and achieved record ROAS and KPI results. Support email and SMS campaigns with strategy, content and design.

Sustainable Baby Goods Brand (2021)

As Marketing Manager for sustainable baby goods DTC e-commerce brand, revitalized Facebook Ads targeting that successfully enhanced audience segmentation and relevance, expanded reach, and achieved record low CPA results for conversion actions.

Co-pioneered execution of influencer paid social whitelisting experimentation and set up of influencer management system.

Information Technology Managed Services Firm (2017 – 2019)

Managed Google Ads, including Search and Display. Ran multiple experiments, beta testing custom intent and competitive audiences and competitive targeting to enhance results, as well as implemented a full funnel remarketing strategy. Created multi-purpose content and designed social media calendar, strategy and posts for multiple platforms. Coordinated customer newsletter, email outreach and communications.

Dental Practice (2011 – 2016)

Pioneered and managed Facebook Ads.